Billboards are easily the best way to be seen if you’re a hopeful politician. A good billboard and marketing plan can be the difference between visibility and invisibilty. But a bad billboard can undo a whole lot of the gains a month or two of baby kissing and businessman brown-nosing offers.
Last election I invited a team of Auckland experts to run a critical eye over the billboards of Palmy's council hopefuls. I couldn't afford them this year, but got in a similar group of Whanganui professionals for their views. They bought their own alcohol and a wealth of ignorance about Palmy's political scene...and the results were...interesting. Here's what they had to say about Karen's Naylor's handiwork:
Before he got himself a capital job, Jono Naylor was Palmerston North's mayor. He may have left town to earn the big money and to influence people, but he left the city with a little and perfectly-formed present to remember him by. His daughter Karen.
Karen Naylor is the youngest person to stand for a city council in the South Pacific. She's so young in fact, that our Whanganui design team thought she should seriously think about getting some photoshop work done to make her look just that little bit more mature. Just one wrinkle would probably do it.
Being young isn't a bad thing, but it can be a disadvantage when your billboard has to compete with those of other more experienced-looking and aged politicians...like sitting councillor Aleisha Rutherford.
Being bright pink can be a disadvantage too...Barbie tones may work for Ken...but will the city's blue-rinse brigade be equally impressed by Karen's reddish hue? Now that her father is out of town a lot, does it suggest a flush of freedom?
One stylistic touch that may worry the sitting Mayor Grant Smith is that Naylor has used National Party blue and National Party fonts on her billboard. Smith recently expressed concern in the Bunnythorpe Daily Register that he was worried about party politics coming to town. We think this may just be coincidence though as Ms Naylor is probably to young to have any National Party connections.
The team gave Karen's sign a 6 out of 10. She didn't quite nail it, they said.
In the days of rubies, surgical knives and hot wax, the Bromide Room was where a designer could go to breath some toxic air, get away from the boss, and talk shit with someone from the production department. It's been a long time since then...but hopefully the shit I talk here is a fitting tribute to the days when the only thing that I really knew about design was that it was the only thing I
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