The Old Logo
The Federated Mountain Clubs of New Zealand's old logo, above, had pretty good bones and the membership of the organisation liked it. But it didn't work well on websites, magazines and Facebook. It's thin outline and lack of white space made it hard to see when placed over photos. It looked a bit old fashioned too.
The design of a new logo presented the organisation with a chance to update its whole look and feel. New fonts were chosen and design rules were developed. Publications, websites and office documents have all been updated with the new look.