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Updating an old favourite. Sometimes you don't need a whole new logo - often a touchup will do. The web and the advent of cheap colour printing means that many good logos aren't up to the job of being understood in a modern world. |
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The Federated Mountain Clubs of New Zealand's old logo, above, had pretty good bones and the membership of the organisation liked it. But it didn't work well on websites, magazines and Facebook. It's thin outline and lack of white space made it hard to see when placed over photos. It looked a bit old fashioned too.
The design of a new logo presented the organisation with a chance to update its whole look and feel. New fonts were chosen and design rules were developed. Publications, websites and office documents have all been updated with the new look. |
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New fonts, a new name and a fresh look for FMC's magazine The Bulletin was undertaken at the same time as the brand refresh.
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