Brands&Logos
Wilderlife
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A new brand and for a new media project - a website designed to appeal to a new generation of trampers who like to do things their own way.
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Brands&Logos
But why orange?
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Many of New Zealand's backcountry huts are painted Rescue Orange - a colour designed to stand out in the wild. It's become the colour of our hills
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But why a Fraktur font?
Isn't that a bit metal?
Yes it is. But it's also a very traditional font for media branding.
Wilderlife is designed to stand out, be a little rebellious AND represent a reliable media model. www.wilderlife.nz |
