SWAMPTHING
  • DESIGN
  • PHOTOGRAPHY
  • The Bromide Room
  • Contact

Brands&Logos
Wilderlife

Picture
A new brand and for a new media project - a website designed to appeal to a new generation of trampers who like to do things their own way.


​But why orange?
​

Many of New Zealand's backcountry huts are painted Rescue Orange - a colour designed to stand out in the wild. It's become the colour of our hills



​But why a Fraktur font?
​Isn't that a bit metal?

Picture
Yes it is. But it's also a very traditional font for media branding. 

​Wilderlife is designed to stand out, be a little rebellious AND represent a reliable media model.

www.wilderlife.nz
​
Picture

More BRANDS & LOGOS
​

​
​BUT WAIT...THERE'S MORE...

HOME

Photography

Blogs

Contact

Picture

PRIVACY POLICY
  • DESIGN
  • PHOTOGRAPHY
  • The Bromide Room
  • Contact